• Salon-Grade Formulas

    Developed with advanced salon technology for intense color, radiant shine, and exceptional durability.

  • Gentle & Effective Care

    Formulated with nourishing actives that protect and reinforce the hair fiber, ensuring softness and strength after every service.

  • Vibrant, Long-Lasting Color

    Fade-resistant pigments designed to deliver vivid, even tones that maintain their brilliance wash after wash.

  • Trusted by Professionals

    Chosen by professionals worldwide for its reliability, innovation, and salon-quality performance at every application.

Because You Deserve Brilliant Hair.

Ammonia-free excellence, advanced technology, and care-driven formulas designed to bring out your hair’s true brilliance.

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Shop Professional Essentials

Hair Science Meets Lasting Beauty

At Ioho Professional, we redefine hair beauty with ammonia-free color systems, gentle bleaching, and nourishing treatments that unlock true brilliance. Our formulas are designed to protect, strengthen, and elevate every strand, giving you salon-quality results with every use.

Ioho Professional

Pure Pigments. Intelligent Formulas. Exceptional Results.

Advanced ammonia-free technology engineered for precision and performance.

High-definition pigments • Ammonia-free innovation • Optimal coverage • Maximum hair integrity

Results That Speak. Performance That Lasts.

Results in Just 11 Minutes

Fast, efficient color performance designed for salon precision.

100% Grey Coverage

Delivers complete coverage with even, natural-looking results.

Long-Lasting Color

Fade-resistant formula that maintains brilliance over time.

Protects Both Hair and Scalp

Gentle technology that cares for hair health and skin comfort.

Adds Shine and Softness

Leaves hair luminous, smooth, and silky to the touch.

Vibrant and Diverse Shades

A wide color palette for every style, tone, and personality.

Real Salon Transformations

Before
After
Before & After

Authentic Results

Each look is created by professionals from our partner salons using Ioho’s advanced color and care systems, delivering brilliance, strength, and client confidence with every service.

Testimonials

"My balayage looks absolutely perfect! I don't have any visible difference between my roots and ends anymore, everything looks so natural. I've received so many compliments that I can't wait for my next appointment!"

Andra M.

"My friends told me it looks like it was taken straight from a photo shoot, and it really is! The hair is straight, shiny, and looks flawless from root to tip. A 10/10 experience!"

Larisa N.

"My hair looks flawless, soft, shiny and perfectly balanced between warm and cool. I find it incredible how even and healthy it looks after bleaching."

Bianca R.

“The result turned out exactly how I imagined! A delicate rose shade that looks elegant yet a little different. I’m so happy with it!”

Daria V.

“I feel like a movie star and absolutely love it! The color looks beautiful in any light and my hair feels so light and healthy. It really gives that movie look!”

Claudia R.

“The chocolate tone is gorgeous! It’s smooth, shiny, and looks just like the picture I showed my stylist. Couldn’t be happier with it.”

Diana L.

“I love how healthy my hair looks and how easy it is to style. I will be waiting for the next appointment.”

Isabela T.

“The color is bold, vibrant, and so full of personality. Everywhere I go, people ask about it, I absolutely love it.”

Tessa M.

“I feel radiant and confident. It’s the perfect blonde, soft, shiny, and so elegant. I couldn’t be happier.”

Sabrina K.

“Such a pretty, glowing blonde!
It brightens my whole look without feeling overdone. I’m obsessed!”

Mara S.

“This blonde feels like sunshine, soft, bright, and effortless. My hair looks so fresh, and it makes me feel instantly lighter and happier.”

Carina L.

“My hair now gives me that expensive, salon-fresh look every day. It’s subtle, classy, and makes me feel so put together.”

Elis L.

“It’s the purest blonde I’ve ever had! The tone is perfect, no yellow, just that cool platinum glow that looks straight out of a salon magazine.”

Melina V.

“My hair feel silky and full of life. It’s simple, elegant, and fits me perfectly. I’m really happy with it.”

Lucia N.

“Every time I see my reflection, I smile. The tone is perfect and my hair feels so smooth and refreshed. Truly a beautiful experience.”

Sienna V.

“I love how subtle yet luminous it turned out. It has that perfect balance, not too much, not too little, just right.”

Alina R.

“A flawless finish! It’s silky, dark, and so glossy, I can tell the difference that professional products make.”

Nora B.

“The tones blend so perfectly. I feel like this color was made just for me.”

Sonia D.

“It’s modern but still timeless, and my hair feels incredibly silky. I’m really in love with it.”

Ivana L.

“Finally, a platinum blonde that feels luxurious and soft at the same time. It’s clean, even, and feels like it was made just for me.”

Katerina V.

“A blonde that feels warm but not brassy. It’s creamy, smooth, and looks amazing every single day.”

Elodie R.

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