Posted by Cristina Cuc
on October 17, 2025
There’s nothing quite like the feeling of freshly colored hair — vibrant, shiny, and full of life. But over time, exposure to the sun, heat, and everyday styling can dull even the most beautiful shades. That’s why maintaining your color requires more than routine care — it needs protection, hydration, and a touch of brilliance.
Meet STAY COLOR by IOHO Professional — the range that keeps your color luminous, your hair silky, and your shine lasting longer.
THE SECRET TO LONG-LASTING COLOR
Color fading happens when the hair fiber loses its natural balance and moisture. To prevent this, the STAY COLOR range combines Organic Baobab Oil and Grape Stem Cells, two powerful ingredients that nourish and protect your hair from within.
🌿 Organic Baobab Oil restores hydration and elasticity, making hair soft and silky while keeping color vibrant.
🍇 Grape Stem Cells provide antioxidant protection against UV rays, pollution, and daily stress — the key to preserving color intensity and brilliance.
Together, they help lock in color pigments, prevent fading, and give your hair that freshly-colored glow every day.
THE STAY COLOR RITUAL
✨ Step 1: Lock-In Protect Shampoo
A gentle cleanser that smooths and strengthens the hair fiber while sealing in color. It cleans without stripping, leaving hair soft and radiant.
✨ Step 2: Lock-In Revives Mask
A deeply nourishing mask that hydrates and revitalizes color-treated hair. It enhances shine, improves smoothness, and keeps color vibrant and even for longer.
This simple two-step routine transforms dull, faded tones into luminous, silky strands full of vitality.
WHY YOU’LL LOVE IT
The STAY COLOR range is perfect for anyone who wants to extend the life of their hair color while keeping it healthy and glossy. Whether your hair is blonde, brunette, red, or balayage — this line helps your color stay true, your hair stay hydrated, and your shine stay strong.
With every use, your hair feels softer, looks brighter, and reflects light beautifully — just like the first day you left the salon.
STAY COLOR by IOHO Professional — the secret to vibrant, protected, and radiant hair.
