WINTER HAIR CARE WITH ABSOLUT NOURISHING

When temperatures drop, our hair often feels the chill too. The cold wind, indoor heating, and lack of humidity can leave even the healthiest strands feeling dry, dull, and brittle. Winter is the season when your hair needs extra love — and the secret lies in deep nourishment and protection.

That’s where IOHO Professional’s ABSOLUT NOURISHING range becomes your winter essential.
Formulated with Milk Proteins and Avocado Oil, this luxurious collection helps your hair stay hydrated, smooth, and radiant all season long.

Why Winter Demands Extra Hair Care

Cold air outside and dry heating inside are a recipe for dehydration. Hair loses moisture faster, the scalp can become irritated, and ends start to split. During this time of year, hydration and nourishment are not optional — they’re essential.

By adding a rich and protective routine like ABSOLUT NOURISHING to your hair-care ritual, you can prevent damage before it happens and bring your hair back to life with softness and shine.

The Secret to Deeply Nourished Hair

At the heart of this range lies a powerful duo:
🌿 Avocado Oil, packed with vitamins A, D, and E, provides deep hydration and restores elasticity.
🥛 Milk Proteins rebuild and strengthen the hair fiber, improving resilience and smoothness.

Together, they wrap the hair in a silky veil of protection — helping it stay supple, luminous, and easy to style, even in the coldest months.

Your Winter Ritual of Hydration

For best results, treat your hair to a complete ABSOLUT NOURISHING routine:

• Start with the Shampoo, to gently cleanse while maintaining the hair’s natural moisture balance.

• Follow with the Mask, a creamy treatment that deeply hydrates and smooths every strand.

• Use the Bi-Phase Leave-In, your everyday shield against dryness and tangling.

• Finish with the Serum, sealing in nourishment and adding a glossy, polished finish.

This four-step ritual transforms winter hair from dull and fragile to soft, shiny, and full of vitality.

The Result: Winter-Proof, Radiant Hair

After just a few uses, you’ll notice the difference — smoother texture, restored elasticity, and a natural glow that lasts.
The ABSOLUT NOURISHING range doesn’t just repair; it protects your hair against future stress and environmental factors, making it the perfect ally for cold-season care.

💛 Hydrate. Repair. Shine.
This winter, let your hair glow with ABSOLUT NOURISHING by IOHO Professional — the ultimate formula for softness and beauty that lasts beyond the season.