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March 12, 2026 IOHO by Ioana Hotaran
PROTECTING HAIR STRUCTURE DURING COLORING WITH FIBER REPAIR
Hair coloring and bleaching services are among the most requested treatments in modern salons. While these processes allow stylists to create stunning transformations, they also involve chemical reactions that can...
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March 05, 2026 IOHO by Ioana Hotaran
THE CROWN WOMEN ALWAYS WORE: THE HISTORY AND POWER OF WOMEN’S HAIR
Throughout history, women’s hair has been far more than a simple aesthetic feature. Across cultures, civilizations, and centuries, hair has symbolized beauty, identity, femininity, and even social power. Long before...
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February 26, 2026 IOHO by Ioana Hotaran
THE MAN WHO INVENTED MODERN HAIRSTYLING: FROM PARIS TO HOLLYWOOD
When we talk about the first true celebrity hairstylist in history, one name stands above all: Antoine de Paris. Born Antoni Cierplikowski in Poland in 1884, he would go on to...
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February 19, 2026 IOHO by Ioana Hotaran
2026 HAIRCUT TRENDS WOMEN ARE BOOKING RIGHT NOW IN EUROPEAN SALONS
Hair trends change every year, but some movements are bigger than others. In 2026, European salons are seeing a clear shift toward natural texture, precision cuts, and hairstyles that are...
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February 12, 2026 IOHO by Ioana Hotaran
THE KEY TO BETTER TREATMENTS IN 2026
In professional hair care, 2026 is all about personalization. Gone are the days of applying the same treatment to every client with “dry” or “damaged” hair. Today, one of the...
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February 05, 2026 IOHO by Ioana Hotaran
SCALP HEALTH: WHAT STYLISTS MISS & WHAT ACTUALLY WORKS
When it comes to haircare, most conversations focus on strands – length, color, shine. But the truth is, healthy hair begins at the root. Literally. Scalp health is often misunderstood...
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